It started with a wiz.

Look out, here comes the EV market.

It was all about turning an idea (that cars should not harm the planet) into a cause (to hasten the demise of the internal combustion engine) that would capture people's imagination.
In 2004 I launched GoinGreen in London, the UK importer and online-only retailer of the Reva G-Wiz quadricycle electric vehicle. Like the first computer or mobile phone, the original G-Wiz was a bit clunky and offered only pretty basic performance. Over the years the performance improved and by 2007 there were 1,000 G-Wiz customers, all gained via word of mouse. GoinGreen has picked up 25 awards and has been featured in thousands of articles and dozens of books. Today the company remains the UK leader in EVs whilst the G-Wiz is a London icon. There are around 3,500 of these little EVs on the roads and the wonderful, pioneering people that drive them have notched up close to 200,000,000 km of electric mobility in more than 20 countries.