Wednesday 6 July 2011

Leaf vs Volt: Leaf 'kimarite' ('winning technique')

After 6 months of head to head sales and heavyweight marketing campaigns in the US, the all-electric Nissan Leaf is outselling the range extended Chevrolet Volt by more than 40%.


With a total sold of 3875 units between January and June 2011, the Leaf is 1130 units clear of the Chevrolet Volt on 2745.


No doubt price has something to do with these numbers, as the 2011 Leaf is nearly $7,000 less expensive at $23,900 vs $31,300 after incentives. I would also like to think that the US public can see that if they want to drive a clean car, then it makes more sense to drive pure electric than any form of hybrid. GM's swipes at the Leaf in their marketing campaigns may also have backfired and rightly so. GM should be market building, not competitive selling.


I am looking forward to the launch of the Volt and it's sibling the Ampera in Europe to see the same face-off with the Leaf and which vehicle European motorists choose. I suspect that the range exetenders will have limited success over here.