Tax dirty energy, don't tax clean energy: simples!

Branson: brilliant

Here's a framework that will nudge every business and consumer into doing what has to be done: governments around the world must tax clean energy and not tax tax dirty energy. Then get out of the way and let businesses and the free market do what it does quickly and efficiently, which is change behaviours.
Not my idea (unfortunately) but Virgin boss Richard Branson's. He reckons that assuming the taxation levels were appropriate, we could remove 17 billion tonnes of CO2 and stabilise the atmosphere by 2020. It would also fast forward the adoption rate for electric vehicles of course as they became ever cleaner. More at the Carbon War Room.