Saturday 11 December 2010

Oh come all ye EV faithful

I want one.
As Christmas approaches and electric cars are appearing in the stockings of the green, rich and famous, the latest consumer research from Glass's shows an increasing number of motorists who believe that EVs are the future.
60% of motorists believe that EVs have the potential to take over from their current vehicle. 23% believe that EVs could replace their current car altogether while 37% believe they would take over as the second car in the household. 9% said they would buy an EV as their next car. This looks too conservative for many of us in the industry however.

Better Place's CFO Chris Stonehill talked up the market at this week's Envirotech & Clean Energy Investor Summit stating that EVs will reach 100% of new car sales by 2020 and rubbished forecasts that EV penetration will be just 10% by the end of the decade.

To anyone that will listen I have been touting my own '2020 Vision' for 5 years, which is that 50% of the market will be electric by 2020 and virtually 100% by 2025. The declining cost of batteries, rising cost of liquid fuels, environmental and energy security fears and the joy of driving electric are the reasons why.