Saturday 8 March 2014

What motivates electric car buyers?

Smallcapnetwork.com report: A survey from the San Diego-based Centre for Sustainable Energy suggests that owners of three of the most popular plug-in electric vehicles have different reasons for jumping in and buying electric cars:
  • Nissan Leaf owners: 38% said environmental concerns was their primary motivation while one in five Leaf owners said saving money by using cheaper electricity rather than gasoline was their top motivation and 16% said access to high occupancy vehicles was the main reason. 
  • Toyota Prius plug-in electric hybrid owners: 57% of Prius owners said HOV lane access was their primary motivator, followed by saving money at 18%, environmental concerns 16% and other reasons at 9%.
  • Chevrolet Volt plug-in hybrid electric vehicle: 34% cited saving money as the primary motivation, followed by HOV lane access at 27%, environmental concerns at 18% and other reasons at 21%.  
Finally, the survey asked electric car owners what their desired electric range would be for their cars with all saying they wanted more range: