2015 Ford Focus Electric
InsideEVs.com: Recently, TrueCar.com took at stab at discovering who buys electric cars. The findings are intriguing.
What TrueCar did is examine the profiles of buyers of two compact cars that are offering in both ICE and pure electric form: Ford Focus and Fiat 500.
The results, according to TrueCar president John Karfcik, are rather surprising. As USA Today writes:
For the conventional Focus, buyers average age 46 and have household income of $77,000 a year. The average Focus Electric buyer is age 43 with household income of $199,000, says TrueCar President John Krafcik.
Among the conventional buyers, half said they bought a Focus because of a lucrative price and rebates. But when it came to the electric, that figure jumped to 82%.
The same dynamic was at work with the Fiat 500 vs. its electric version, the 500e. Buyers of the conventional version come in at an average of age 47 with $73,000 in household income. The electric attracts buyers average age 45 and $145,000 income. Fewer, some 52%, were lured by the deal, compared to 67% for the electric.
Krafcik stated:
“These [electric car buyers] are really affluent folks.”
Surprised by the findings?
