BMW are reported to have 11,000 orders for the i3 and the waiting list is already 6 months.
Despite reported production delays, the first BMW i3 and BMW i8 vehicles are making their way to dealerships and buyers.
BMW has said that demand for both vehicles is strong, and the initial allotment of i8s may already be spoken for. Yet despite registering the i1 through i9 trademarks, executives have decided to go into a holding pattern to see just how strong demand is beyond eager early adopters.
While there is naturally plenty of room for the i-brand to grow beyond a compact urban commuter and a high-performance sports car, BMW has already spent some $2.7 billion developing its dual green cars and the i brand itself.
That’s a lot of spent capital, reportedly more than the $1 billion Nissan spent to develop the Leaf, and there’s a reason for that. Whereas the Nissan Leaf is based on an existing platform (the Nissan Versa), BMW developed not one, but two brand new platforms for the i3 and i8. Add in the additional cost of developing two mostly carbon fiber vehicles and the associated technologies, and you quickly work your way up to that $2.7 billion price tag.
Despite reported production delays, the first BMW i3 and BMW i8 vehicles are making their way to dealerships and buyers.
BMW has said that demand for both vehicles is strong, and the initial allotment of i8s may already be spoken for. Yet despite registering the i1 through i9 trademarks, executives have decided to go into a holding pattern to see just how strong demand is beyond eager early adopters.
While there is naturally plenty of room for the i-brand to grow beyond a compact urban commuter and a high-performance sports car, BMW has already spent some $2.7 billion developing its dual green cars and the i brand itself.
That’s a lot of spent capital, reportedly more than the $1 billion Nissan spent to develop the Leaf, and there’s a reason for that. Whereas the Nissan Leaf is based on an existing platform (the Nissan Versa), BMW developed not one, but two brand new platforms for the i3 and i8. Add in the additional cost of developing two mostly carbon fiber vehicles and the associated technologies, and you quickly work your way up to that $2.7 billion price tag.
