Beatrice Foucher, head of Renault's electric vehicle division, said market research for the ZOE is so far encouraging.
"Consumers in recent focus groups were pleasantly surprised by pricing of the ZOE and said it didn't constitute a hurdle for a purchase decision," Ms. Foucher said in a recent interview and quoted in The Wall Street Journal.
Renault's ZOE will sell for €13,700 in France after the €7,000 government electric-vehicle incentive that was raised from €5,000 last year (GBP 13,650 in the UK after a GBP 5,000 subsidy).
The ZOE will cost about the same as for Renault's relaunched thermally powered Clio subcompact car. Nissan recently announced an 18% price reduction for Leafs sold in the U.S. to $28,800. It has cut the price in Europe, too.
"Consumers in recent focus groups were pleasantly surprised by pricing of the ZOE and said it didn't constitute a hurdle for a purchase decision," Ms. Foucher said in a recent interview and quoted in The Wall Street Journal.
Renault's ZOE will sell for €13,700 in France after the €7,000 government electric-vehicle incentive that was raised from €5,000 last year (GBP 13,650 in the UK after a GBP 5,000 subsidy).
The ZOE will cost about the same as for Renault's relaunched thermally powered Clio subcompact car. Nissan recently announced an 18% price reduction for Leafs sold in the U.S. to $28,800. It has cut the price in Europe, too.
