Friday 27 July 2012

BMWi may be sold online


Bloomberg report that an online sales outlet will be a part of BMW’s total sales strategy for the upcoming i3 and i8 electric vehicles. BMW spokespeople and bosses said that they were hoping that the sales process will feel at home to people who make routine purchases online–even though the starting price for a BMW i electric car is roughly £30,000 / $48,500 for the i3.

The online sales idea is another in a long line of ideas and developments for the BMW i sub-brand and no doubt stems from the success of the G-Wiz which was sold exclusively online. The same will not be true of the BMWi of course.

The i3 and i8 won’t be sold at all BMW sales outlets however, only 1 in 4 will be chosen.