Bloomberg report that an online sales outlet will be a part of
BMW’s total sales strategy for the upcoming i3 and i8 electric vehicles. BMW
spokespeople and bosses said that they were hoping that the sales process will
feel at home to people who make routine purchases online–even though the
starting price for a BMW i electric car is roughly £30,000 / $48,500 for the i3.
The online sales idea is another in a long line of
ideas and developments for the BMW i sub-brand and no doubt stems from the success of the G-Wiz which was sold exclusively online. The same will not be true of the BMWi of course.
The i3 and i8 won’t be sold at all BMW sales outlets however, only 1 in 4 will be chosen.
