These are not fleet cars, they are second cars for the family and for inner city commuting. I doubt that families will pay more than £15,000 for these vehicles. So what's the solution? Follow Renault's lead and de-couple the battery from the vehicle by leasing it. Reduce the ticket price to say £14,000 - the Renault Zoe will go on sale from £13,650 - and like Renault charge £80 per month to lease the battery pack.